She was up for an award with her own fragrance so it's no surprise that Kim Kardashian expected her boyfriend to be on hand to show his support.
The reality star, 31,dragged Kanye along to the Fifi awards this evening and she certainly made it worth his while.
Kim squeezed her famous curves in a demure floor-length navy blue floor-length gown and teamed the dress with smokey eyes for a sizzling appearance.
Elegant lady: Kim Kardashian looked particularly glamorous as she arrived at The FiFi UK Fragrance Awards in London tonight
The simple dress, a far cry from her usual style, had thin spaghetti straps and she accessorised with only just a pair of hoop earrings and a small bangle.
While her rapper boyfriend was by her side as she left her hotel he skipped the red carpet leaving his leading lady to enjoy the limelight on her own.
He's such a support: Kanye held hands with Kim as the couple left their hotel together but the rapper failed to walk the red carpet with his girl and left her to promote her latest fragrance all on her own
Leaving the limelight to his lady: Kanye West was dragged along to the awards ceremony by Kim but he skipped the red carpet to allow his girlfriend to shine on her own
The Queen of self-promotion didn't miss the opportunity to plug her latest fragrance named True Reflection while she posed up on the red carpet, despite it being her signature fragrance being up for an award.
Kim was seen holding up the bottle of her latest offering to the extensive range of celebrity perfumes, making sure her latest venture got its fair share of attention.
Queen of self-promotion: Kim, who was nominated for an award for her signature fragrance used the red carpet to promote her latest fragrance True Reflection and didn't have any qualms about posing up with a bottle on the red carpet
Simple yet stunning: The dark blue gown boasted thin spaghetti straps but hugged Kim's every curve
Adoration: Kim gives Kanye her full attention... but he still looks grumpy
Perhaps Kanye didn't want to be part of the shameless plug.
As well as showing off the perfume bottle Kim also turned around to give photographers the shot of her famous bottom which looked great in the tight dress.
Feeling self-conscious? Actress Shanika Warren Markland appeared to be a little uncomfortable in front of the cameras which could well be down to her plunging neckline
Sadly all that plugging was for nothing, as Kim lost out to Justin Bieber with Someday in the Best New Celebrity Fragrance category.
But Kim's limelight was nearly stolen by actress Shanika Warren Markland who stepped out in a plunging purple gown and nearly suffered a wardrobe malfunction when her fabric tape didn't appear to hold her dress to her skin.
Glamour girls: Kim and new friend Lizzie Cundy, who got on very well with each other last night as the model welcomed the reality TV star to London