But last night Paris Hilton had some hot competition in the form of her successor Kim Kardashian.
The two TV personalities were both on board for P Diddy's yacht party in Cannes last night.
Competing for the spotlight: Kim Kardashian and fellow reality star Paris Hilton were both on board P Diddy's boat party last night in Cannes - although it is not clear whether their paths crossed
It is not clear whether their paths crossed - but the two ladies were seen waltzing around in their respective glamorous ensembles.
The two-piece outfit featured a beige slip and black lace overlay which included sequinned detailing.
Lovely in lace: Kim was wearing a lace crop top and maxi skirt for her evening out
Ample curves: Earlier in the night Kim arrived at the VIP Room at the JW Marriott hotel
Late night: Kim ended her night walking around the harbour with boyfriend Kanye, spotted here at around 4am
Kim swept her brunette tresses into an elegant ponytail and accessorised her outfit with black and silver chandelier earrings and a cute black bracelet.
Earlier, she attended the famous VIP Room club at the JW Marriott hotel to kick off her first evening at the Film Festival.
Celeb-tastic: British star Kelly Brook and U.S. actress Michelle Rodriguez were also attendees at Diddy's boat bash
Host with the most: P Diddy looked dapper in a bow tie and tuxedo suit
The skirt trailed along the floor as Kim walked the red carpet, giving a wave to her admirers at the same time.
Paris, meanwhile, opted for a demure floor-length deep pink dress, wearing her blonde locks on the Diddy boat party.
Paris, of course, is credited with teaching Kim the ropes of the reality TV world.
They used to be firm friends back in the day - although their relationship has cooled over recent years.
Letting their hair down: Paris's sister Nicky enjoyed a night of fun too, while Tara Reid, right, was seen leaving at 4am looking somewhat worse for wear
Bromance: P Diddy embraces one of his guests, Adrien Brody
Other celebs at the party tonight included Paris's sister Nicky, Michelle Rodriguez, Adrien Brody and Tara Reid, who was spotted leaving at 4am looking a little worse for wear.
Earlier in the day Kim was spotted in an all-black outfit but the French sunshine wasn’t enough to put a smile on her face.
However the reason behind her miserable mood may have been that she was forced to drag herself away from boyfriend Kanye West today to fly to Nice.
She left her man behind in London where he will play another show at the O2 London tonight with Jay-Z.
However the couple were later reunited and spotted walking arm in arm around the Cannes harbour at around 4am this morning after Kanye jetted in.
Sex appeal: Kim's outfit boasted a cut-off back and also showed a sliver of her toned stomach, seen here earlier in the night
Much better!: Kim's mood was significantly happier compared to earlier in the day when she had looked miserable while stepping off a yacht