Just ask Elizabeth Hurley, who owes her time in the sun less to acting talent than Versace, or Jennifer Lopez, who despite being a star already, catapulted into the A-list thanks to the same designer.
And Sunday at the Oscars Angelina Jolie managed to lift her notoriety to new levels by flashing her leg provocatively in her velvet Versace gown.
The same can't be said for Adrienne Bailon, who arrived at the Escape to Total Rewards event in New York tonight wearing an outfit that wasn't so much a risk but a kamikaze mission.
Any way the wind blows: Adrienne Bailon donned this extraordinary outfit for the Escape to Total Rewards event at Gotham Hall in New York tonight
Adrienne exposed way too much when her ruffled cream adornment, which was barely containing much of her chest, moved to the side and exposed pretty well everything to the cameras.
The former Cheetah Girls star was not wearing any underwear under the sheer dress, the result too explicit to publish, and the former girlfriend of Rob Kardashian was left red-faced after realising the gaffe.
Bizarre: Adrienne's unusual origami style gown left her highly exposed on the red carpet
Frock horror: The moment Adrienne realised her dress was a complete disaster
If anything, it's was comical look, as she looked like she forgot her skirt, not to mention her underwear and inexplicably got a tablecloth snared up to her belt buckle.
Indeed, if the singer had intended this outfit to be a joke on a grand scale, she's wholly succeeded.
But if Adrienne hoped to have cemented her place in posterity with this look, she will be disappointed.
All she's succeeded in doing is cementing her figure in people's minds, for all the wrong reasons.
How to pull it off: Elizabeth Hurley at the premiere of Four Weddings and a Funeral in 1994 and J-Lo at the Grammys in 2000, they both upstaged their more famous partners Hugh Grant and P Diddy too