So its surprising to see the socialite sipping cocktails in the latest advertising campaign for melon liqueur Midori.
The 31-year-old was dressed in a Midori-green top as she shot a TV commercial in Los Angeles yesterday.
Going green: Kim Kardashian tweets a photo of her on-set of the latest Midori campaign
'I spy Midori green everywhere!'
Long day: Kim leaves her trailer as she films the new advertising campaign in Los Angeles yesterday
However, Kim has made no secret of her nearly teetotal behaviour and tried to resist getting drunk on her 30th birthday party.
In an interview last year, she said: 'I do not drink alcohol at all. My sisters drink, so when they get a little crazy, I am there to pull them down.
'I spy Midori green everywhere': Kim wearing another green top in her trailer
Kim's lack of attraction to alcohol is surprising given the amount of nightclubs she attends.
But a majority of her 'clubbing' tend to be paid public appearances to generate publicity for the venues.
Colourful: Kim in another green outfit (left) and in her regular clothes (right)