This latest Kardashian beauty is undeniably perfect for a career in front of the lens, of course, but many people believe that she's too young to be modelling at such a level.
There was an outcry when she walked the runway at New York Fashion Week despite guidelines suggesting that minimum age for such an undertaking should be sixteen.
Too much, too young?: Kendall Jenner looks stunning as she models the White Sands Spring/Summer 2012 collection
Shot in Los Angeles in July, they show an ethereal Jenner in items from the spring/summer 2012 collection of floral bikinis, sultry one piece suits and kaftans.
Designer Leah Madden told People: 'The collection has both an ethereal and strong side and we wanted a model that could capture both.
'As we were casting for the campaign we came across Kendall’s portfolio and loved her softness and strength. She actually made it to the top of our list before we knew her background!'
Revealing: There is no doubting Kendall's model looks, but many believe she is too young for some of the work
While her mother and manager Kris is at the forefront of marketing daughter Kendall as the 'next Kim Kardashian' - Bruce is often more prudish in these matters.
It would hardly be surprising if the parents' differing views are played out in an upcoming episode of Keeping Up With The Kardashians, the family's hit E! reality show.
Kendall, who is signed to prestigious agency Wihelmina Models, has won contracts with Forever 21, Luca Couture and most recently, Australian designer Leah Madden's Summer 2012 campaign Pirouette.
Film Noir: The shoot was based on actresses of yesteryear
‘He knows that I am responsible enough that I wouldn’t do anything I wasn’t ready to do, or didn’t want to do.’
Kendall having to stand her ground was the subject of a recent episode of Keeping Up with the Kardashians, when Kendall travelled to New York with older sister Kim for a shoot.
Fashionable femme: Kendall is said to have picked out some designs to take home to her sisters
But Kendall was upset that she felt forced into the job when Kim agreed to it on her behalf, despite the teen not feeling ready for catwalk. She accused Kim, who dreamed of being a catwalk model, of living vicariously through her.
The line will be available in March on whitesandsaustralia.com.
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