But at least one person is impressed by the new magazine shoot - his girlfriend Kourtney Kardashian.
The reality TV star took to her blog today after seeing the father of her son Mason on the latest issue.
'He looks like James Dean and I'm loving it!', Kourtney wrote after tweeting a picture of the cover.
Kourtney Kardashian's beau Scott Disick hasn't always made the best decisions, and he'll be the first to admit it. The reality star graces the May cover of Men's Fitness and claims he's a changed man, thanks to his baby boy.
"I've definitely had a couple of low points in my life," the 'Keeping Up With the Kardashian' star said. "I'm sure people think it's the worst thing in the world to relive something like that over and over on TV, but I saw it as a blessing in disguise."
Portrayed as an almost-villain on the E! reality series, Disick was infamous for stirring up trouble on the small screen, including a violent outburst caught on camera in Las Vegas.
"I was making excuses for running around and drinking too much," Disick admitted, adding he opted out of rehab to rely on "a good support system of family and friends" to help him overcome his demons.
Cover boy: Scott Disick appears on the cover of the May issue of Men's Fitness magazine in pose that Kourtney Kardashian thinks resembles James Dean
Gushing: Kourtney, who has a 15-month-old Mason with Disick, tweeted that she thought he looked like the screen legend
Disick was proud to be on the cover of the magazine and said they were not looking for a 'juicehead'. Matthew McConaughey has also appeared in the magazine and graced the April 2001 cover.
But Scott, being as humble as ever, thought he was the perfect choice because of his 'gorgeous' looks.
Look-a-like: Scott Disick, left, was compared to screen legend James Dean (right) who starred in films like Rebel Without a Cause
James Dean was a 1950s icon who appeared in films like Rebel Without a Cause and was admired for his acting ability as well as his smouldering good looks. He died in 1955 in a tragic car crash.
Video from Kourtney and Kim Take New York show Scott stripping off for the photo shoot.
In last Sunday's episode Scott hires a personal assistant to help him with his growing affairs and immediate proceeds to belittle him so much that the young man, called Dale, quits.
Topless: Scott was not shy in stripping off for the Men's Fitness photoshoot which was featured in last Sunday's episode of Kourtney and Kim Take New York
Peek-a-boo: His hard abs were very impressive and onlookers on the shoot could not keep their eyes off of the vain reality star
Time for family: Kourtney and Scott have been in a relationship for several years and have a 15-month-old son Mason together
He then proceeded to disparage Dale so he could 'housebreak' him and barked orders at the embarrassed man who quietly boiled with rage inside.
Scott had arrived for the Men's Fitness shoot without any underwear on and sent Dale to go and buy him a pair.
'You know what Dale, give me your boxers!,' Scott yelled before Dale ran to find the reality star some underwear.
Who's the boss: Scott hired a new personal assistant called Dale but belittled him and barked orders at him leading him to quit
When Dale came back with a pair of boxer brief, Scott called his PA 'worthless' and the beleaguered assistant quit.
'You're just an egotistical pompous a**hole', he said when Scott tried to say he was sorry.
Scott has been dating Kourtney for several years and they have a 15-month-old son together.
During his appearances on Keeping Up With The Kardashians and other spin-off shows, Scott has struggled with alcohol and anger issues.
However, he has undergone therapy sessions and is in recovery from his addiction issues.